Written by: Ammon Godwin
Fact checked by: Franky Teller
Last update: June 21st, 2024

Quick Facts

  • New UK online gambling sites offer personalisation, user experience and innovation such as multiple sports and markets, simple interfaces and live streaming.

  • Welcome offers and sign up bonuses are plentiful on the latest gambling sites, many with free bets and matched deposit bonuses but read the terms and conditions.

  • New betting sites compete with better odds, more payment methods (e-wallets and mobile payments) and 24/7 customer support.

Page contents quick links:

Discover New Online Gambling Sites

Gambling has moved on from generic sites, new UK betting sites are offering a bespoke and varied experience. Brands like Dazzle Casino and Bresbet are leading the way with:

  • Multiple betting markets

  • Player focused online gambling

  • Football, tennis or horse racing specific offers

  • Massive range of Casino games and slots

  • Plenty to keep you entertained for hours

image of new gambling sites

Sites like MagicRed stand out with their design and game range. They cater for players who want casino fun as well as sports betting. They get praised not only for their looks but also for their high service standards to enhance the customer experience. This is achieved by combining ongoing promotions with usability and site speed so bets can be placed quickly.

They’re innovating in the online gambling space. Newcomers to the market are offering more sports and markets across multiple sites, with simple interfaces, along with the best casino games available. They’re making the whole process of playing easy for all players – casual or serious – so everyone can get into online gambling.

Newly Launched UK Gambling Sites & Welcome Offers

Get into the new UK betting sites where new players are greeted with offers. To stand out in a crowded market they’re giving away bonuses and promotions. You can start with Midnite’s ‘bet £10 get £20 in free bets’ or ZetBet’s ‘bet €10 get €10 in free bets’ offer.

free bet tokens

The generosity continues…

  • Copy Bet give users £50 in free bets

  • SBK offer £30 in free bets

  • Betway give matched bets and an extra free bet after you’ve bet a set amount

  • JeffBet do the same for small bets

  • Kwiff surprise you: bet €10 and get €30 surprise bet and another 10 euro free

This adds to the value you get after your first qualifying bet.

But there’s more to it than just freebies. Sites like:

  • Betiton are known for their competitive odds to match the big boys.

  • All British Sports and BoyleSports are fighting hard too. They have multiple sports markets and features like live staking and 24/7 customer support.

And (most importantly) LiveScore. Bet will excite many by offering a ‘bet € € 0.’ Get € 0 in fee less opportunities post-resolution o e’s r t era it te struggle.’

New Horse Racing Gambling Sites uk

The roar of the crowd, the thrill of the contest and the sweetness of victory – new horse racing gambling sites are taking all that’s good about trackside with a range of carefully crafted bet types and competitive odds. They’re offering various promotions to true fans by including cashback and pool betting. They lead the way with enhanced each-way (EW) bets and best odds guaranteed (BOG).

horse racing in new gambling sites

Horse racing fans will find full event coverage, tried and tested promotions and a premium gambling experience. Technology adds to the appeal. Live streaming from any device is now normal and apps with Tote Guarantee – you’re in every race wherever you are. With ante-post markets and individual race options at your fingertips you can keep on switching between strategies when you place your bets on these new betting sites.

New Faces in Football Betting

In the electric atmosphere of the football stadium new betting sites like Mr Mega are scoring big by offering a range of bets for football fans. Knowing each match has a huge following these sites are focused on football offer bet builders that allow you to combine individual player markets with the overall match outcome, to create more bespoke and personal bets.

Features like Sky Bet’s bet builders or Ladbrokes’ #GetAPrice add to the excitement of betting on football. These give you the control of a manager, so you can make strategic selections that can win big.

Innovative In-Play Betting Sites

In-play betting gets a big boost from new sites like Kwiff which has live markets for those who love the thrill. BetUK enters the arena with access to hundreds of in-play markets with great odds on a wide range of sports so you can bet anytime.

JeffBet takes in-play betting to the next level with minute bets and multi-view so you’re connected to every moment of action. With added features like stats and in-play markets you get thrills and informed decisions. Fafabet and Highbet expand the possibilities with their wide range of sports and visualisation tools to make the in-play journey even more exciting.

Sports betting in new gambling sites

Get Your Bonus: Unpacking Sign-Up Offers

The welcome mat of new betting sites is rolled out with sign-up offers to lure you in. These bonuses from free bets to match deposit bonuses are the carrots that dangle in front of new customers. For example BetMGM’s ‘£10, Get £60’ or Betfair Ireland’s ‘€30 in free bets upon a €10 qualifying bet’ are just a couple of the offers, each with their own T&Cs to check out.

But be warned the devil is in the detail. You need to read the T&Cs to understand the bonuses as they often come with wagering requirements and expiration dates that can ruin the party if you ignore them. Make sure to read the small print to get the most out of these welcome offers.

Payment Methods at New Gambling Sites in the uk

In the online betting world time is money. So new betting sites are expanding their payment options by adding fast and secure methods to meet the demands of modern punters. Leading the way are e-wallets like Skrill, Neteller and everyone’s favourite PayPal. Along with mobile payment methods like Apple Pay and Google Pay.

PayPal is the most popular payment method for a reason, it’s instant deposits and super fast withdrawals. For those who want a deposit method without bank or credit card involvement Paysafecard is an option with their prepaid card system – so you have multiple options to fund your betting account as easy as placing a bet.

Value: Competitive Odds at New Sports Markets

In sports betting value is key and new betting sites are delivering:

  • Better odds

  • Smaller margins

These new sites stand out by introducing betting exchanges where you can set your own odds for longer bets. This is a challenge to the traditional bookies to match the value.

But it’s not just about finding good odds. The increasing number of sports and markets available shows these new sites are catering to the different types of punters. Most important is the minimum odds. If they’re too low there can be a big impact on your winnings – so this is a key consideration when choosing which site to use.

Mobile: Top New Gambling Apps

In a world that never stops moving the best new betting apps let you place a bet with just a tap of your screen. These apps are designed to fit into the busy lifestyle of the modern punter so you can bet on the go without missing a beat.

Choosing a site with a mobile app for your device is key and the best of the bunch like BetMGM’s top-rated app have all the extras that make mobile betting a doddle. Advanced features, rich interfaces and loads of functionality are the hallmarks of these top new betting apps for those who demand the best.

Customer Support: what expect?

Every online betting site, especially those focused on sports office furniture, puts a lot of emphasis on great customer support. New betting sites are investing in this too. They have multiple communication channels from live chat to email and various social media platforms so you have help whenever you need it.

Assessing customer support is more than just their presence. It’s about how quick and how well the support team responds. It’s about getting help in time and in context when you need it and Betiton’s team do that for their customers.

Red Flags When Choosing New Online Gambling Sites

While new betting sites are tempting, you need to be vigilant for the red flags that could cause trouble in the future. Here are some to look out for:

  • A UK Gambling Commission license is non negotiable

  • Clear and fair terms and conditions

  • Limited customer support options is a warning sign of poor service

  • Withdrawals taking more than 5 days should raise an eyebrow.

Poor user experience like a complicated interface or no mobile compatibility can turn the fun of betting into frustration and hidden fees can eat into your winnings. Check the site’s reputation through customer reviews and make sure they are committed to safety and security before you dive in.

New vs Old

Choosing an online bookmaker is like choosing between a brand new electric car and a classic luxury car – each has its pros. New betting sites have innovative features and bonuses as they launch while the old timers have a reputation and marketing muscle.

When it comes to safety both new and old in the betting site world follow the regulatory standards and have high levels of security. To stand out in the crowded market new betting sites focus on offering competitive odds and new features that will make punters come back for more.

Features of New Gambling Sites

The world of online sports betting is always evolving with new sites bringing new features. Among these are:

  • Live horse racing streams

  • In play betting options

  • Odds boosts

  • Promotions

These features will make your betting journey more exciting.

Standout features also include bet builders, systems that allow automated copy betting and group betting platforms. These add-ons make the betting experience more personalised and fun. It’s these kind of features that set new betting sites apart from the rest and gives you new ways to bet on sports.

How to Get Started: Register and Bet

Betting online requires a few steps.

  1. Make sure the new betting site has your preferred sports and bet types.

  2. Register by creating an account which requires ID verification to confirm your name, age and address.

  3. Once verified add funds to your account through various payment methods.

The fun begins when you place your first bet. Here’s how:

  1. Select the sport

  2. Select the market

  3. Choose how much to bet

  4. Tap or click and they’ll confirm the bet

If you win your bet cashing out is easy too. Your winnings will be credited to your account and you can withdraw according to the site’s withdrawal rules.

Responsible Gambling at New Online Gambling sites

Responsible gambling is the foundation of sustainable betting and new online gambling sites are committed to it. Setting a budget and sticking to it is the key to avoiding financial stress and enjoying betting.

The industry has made progress in responsible gambling and new bookmakers are offering tools like deposit limits and self exclusion options to help bettors manage their activities. GAMSTOP is also a safety net for those who want to curb their gambling across all platforms.


As we wrap up our review of the new online gambling sites in the UK it’s clear the future of betting is looking good and exciting. With personalisation, new features and bonuses these new sites are gearing up for a betting revolution. Whether you like horses, the football pitch or in play betting there’s a new site for you. Remember to bet responsibly and good luck!

F.A.Q. about New Gambling Websites

Who gives free bets?

Free bets are available at Midnite, Paddy Power, BetVictor and 10Bet. Good luck with your betting!

Are UK gambling sites safe and secure?

Yes new UK betting sites are safe and reliable as they have to comply with the UK Gambling Commission’s rules. Check for the license at the bottom of their homepage to see their security measures.

What to look out for when choosing a new gambling site?

When choosing a new betting site make sure it has a legitimate license and clear terms and conditions. You should have multiple customer support options, easy withdrawal process and a good user interface. Avoid sites with hidden charges or bad customer reviews.

Can I get welcome bonuses on new gambing sites using e-wallets like PayPal?

Yes you can get sign up bonuses at new betting sites when you use e-wallets like PayPal. Just make sure to read the terms and conditions for payment methods and bonus offers.

How do I know if a gambling site has good odds?

Compare the odds with existing bookmakers and look for betting exchanges to set your own odds for longer bets.

Ammon Godwin

My name is Ammon Godwin, I’m a professional blogger working from home in Manchester, UK. I have a BA in journalism from Oxford University and I currently write for GamblingWiki.com. I’m known to be brutally honest when it comes to reviewing casino sites and games, which has seen me thrive as a blogger and independent gambling expert. My readers come back time and again for my expert, yet brutally honest reviews.

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